OlaplexNo. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

Works as expected! I had bleached hair colored in silver/white, this product helps me get rid of the unwanted yellow. I use it once in 2 or 3 days, it keeps my silver color strong. For better results. Make sure use decent amount, foam enough bubbles, and leave it on hair for 1min or more (like a conditioner)

Absolutely love this shampoo! My hair is white and it really brightens. it! Love it!

This made such a difference for my white hair! It went from warm to bright white and looks better with my skin. I have gotten three compliments on my hair since I started using the shampoo this week! As other users have commented, it is strong and I swear that I see a hint of purple, but whatever... It looks great! Highly recommend. Worth the money.

I used the Opalex conditioner and the shampoo after bleaching my own brown hair. This definitely took away the orange, and gave me a more yellow. I’ll probably wash it with this a couple more times to get the whiter (cool) color I want. I left both the shampoo and the conditioner in for 5-10 minutes.It did tint my hands and nails purple but both times, after I set my timer, I used my [dollar tree] acne face wash and it took it right off.

This is my FAVORITE purple shampoo, I have been platinum for over a year now and I use this every other wash and it keeps my hair looking bright and fresh! I will say if you use it too often it starts to give your hair a purple hue but stick to using it every other wash and your set! It does not have a strong chemical smell and rinses out well! I will say you may need a good conditioner to keep your hair soft and hydrated.

This product is great. The brand in general is amazing, but this shampoo works almost instantly after a couple of uses. Compared to other brands this brand does not dry out my blonde.

The Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo is a fantastic product for maintaining and enhancing blonde hair. It does a great job of neutralizing brassy tones and keeping blonde hues looking fresh and vibrant. I’ve noticed a significant improvement in the brightness and overall color of my blonde hair since I started using it.However, while the shampoo excels at color correction, it tends to leave my hair feeling a bit dry and less moisturized. To counteract this, I recommend using a good conditioner or hair mask afterward to restore moisture and keep your hair feeling soft and healthy.

This shampoo is great for toning gold highlights.